While there’s no infallible formula when it comes to creating a rocking podcast, there are some key elements that need to be present for it to gain some competitive advantage. However, before we get into the key elements, it is important to first define what a powerhouse podcast is.
People can be subjective about what makes a podcast truly exceptional. Case in point: what some might consider authentic and familiar, others might dismiss as derivative and phoney. Despite this, many people often come together and label some podcasts great and take them to a level that’s above the rest.
Understandably, chart-topping shows are not popular by chance. It’s safe to assume, they have something that sets them apart from the rest of the pack. So what’s the secret sauce? It can be a combination of a million and one things. Or it can be the presence of the following 3 key elements:
Every podcast has a message to convey—this can be anything from providing information about a specific topic or sharing a certain viewpoint. This primary idea is the main reason for your podcast’s existence. Rocking podcasts have a clearly defined main idea that’s presented in the best way possible way.
If your podcast is about new vegan recipes yet you spend half the time talking about your favorite band, you’re sending a crystal clear message to your listeners—they should look for vegan recipes someplace else. As a general rule of thumb, each of your episodes should have an implicit promise contained: that you’re going to focus on the primary reason you created your podcast in the first place.
While seemingly trivial, not having a regular schedule is actually one of the worst mistakes you can make as a podcaster. In case you missed it, podcasts that rank high in many people’s list have a regular release schedule that they strictly adhere to.
Following a strict schedule is also crucial if you want to build a solid and significant following. Keep in mind that your listeners expect some level of commitment from you. That being said, you need to deliver each and every time.
If your schedule makes it difficult to release episodes on a routine basis, consider investing in expert help. Seasoned and competent podcast editors are now just a mouse click away. They can help ensure you are able to deliver top notch episodes right on schedule and on a consistent basis.
Without doubt, this element is one of the hardest to quantify. However, you can bet life and limb it’s one of the primary characteristics some of the world’s best podcasts share. It is important to always remember that podcasting is a very intimate medium and is often defined by the genuine connection between the host and the listeners.
Podcast creators take their shows to the next level by speaking from a place of vulnerability and authenticity. This makes it very easy for their listeners to not only relate to them but to also form a loyal and formidable bond.
Have you incorporated the above mentioned key components in your show? If so, you can rest assured it would only be a matter of time until you are able to present a show that’s truly a cut above the rest!
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