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What makes a business successful?

Business News Daily states that effective business strategies are accomplished by utilizing all available resources. This includes learning tools such as books, journals, and newspapers, to name a few. However, people have limited time accessing these.

Instead, technology allowed us access to educational tools viable for business purposes – one of which is podcasting.

Admittedly, podcasting is a relatively new tool to several business owners.

And if you are wondering on how it can work its magic for you, then read on..

“The podcasts give him a way to establish a rapport with potential customers before he even meets them,” said in an article entitled, Listen up: Podcasts hit right notes for businesses, published by Crain’s Cleveland Business.

Podcasting has an overall positive effect to businesses – you connect with them not just through face-to-face interactions but even beyond boundaries you can even think of. You connect with people everywhere!

Because as you expand, you connect with wider audiences. And, as you connect with them, you make your brand known – current audiences become bigger, more avid supporters of your brand, and prospect clients become interested in you too.

Remembering the essence of podcasting per se, to be heard, thus connecting with an audience, can be considered as the backbone of any business.

Through podcasting, businesses can connect with a bigger audience – even those who are traveling, working, and doing other activities can listen. It’s highly recommended for 3 main reasons: 1) it is available 24/7, 2) content can be customized according to your interests, and 3) it is portable and free.

In businesses, podcasting can act as an introductory advertisement, a, marketing and sales pitch, and a customer relations instrument all packed into one! How convenient is that?

Podcasting as an Introductory Advertisement

By providing details about the business, its products and services, and its ultimate goal, you enable your company to be known by many people – from those who already know you to those who have yet to know you. You, in the simplest and most practical way, advertise your brand without having to spend thousands, or even millions of dollars just for a commercial that lasts for a few seconds. You have control on how much information you want to share with an audience and in a tone that suits your humor.

Podcasting as a Marketing and Sales Pitch

Because there’s no limit as to the content of your podcast, it enables businesses not just to introduce their brand but to sell their ideas, too. You can sell a product or service, and ultimately, your brand by having no limitations to how you would expound these to them – because again, you have the freedom of choosing how you want you present these. It is the easiest and fastest way to market and capture a wider audience. Just publishing an episode would guarantee reaching beyond those around you. These invisible wires that connect you to everyone and anywhere in the world allows more than millions to access your podcast and hear you out.

Podcasting as a Customer Relations Instrument

The most critical part about owning a business is customer relations – from complaints to praises, and from feedback to recommendations. Podcasting allows limitless engagement with an audience. It can address concerns in the most direct and fastest way. It envisions business to maintain good client relationships to expand a bigger circle of loyal customers.


Using podcasting for businesses is a mixture of content and creativity with high regard for practicality and efficiency.

Do not just maintain impressions, improve them!

Do not just give what you can offer, show the direction or path you’ll take!

Do not just share among those within your reach, connect with everyone, everywhere!

You are your own voice and people want that – people want your content!

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