How to Create Podcast Content that Converts Like Crazy

How to Create Podcast Content that Converts Like Crazy

Podcasts are now considered an effective way to connect and engage with an audience. While it practically allows one to discuss pretty much anything and everything under the sun, the question is how do you figure out what topics to cover? And how do you create content that will convert like crazy?

Start with topics that interest you

Make sure that the topic you will discuss is something that you are passionate about. Remember that if your passion and enthusiasm is just not there, your audience will sense it. It will help to ask yourself the following questions when choosing a topic to discuss:

  • What is the importance of the topic to you?
  • What topics do you enjoy researching?
  • Will your topic help a lot of people?
  • Can you talk about it naturally?
  • Can you expand this topic so you'll have plenty to cover?
  • Are there enough materials to generate more talking points?
  • Is the topic something that really excites you?

Focus and be disciplined

It is always important to be stay focused on the topic being discussed so you do not stray far from the topic at hand. Becoming “off-topic” may result to your listeners becoming disinterested or feeling alienated. If it happens often, you risk losing a lot of followers over time. That being said if you'll talk about cars, you should avoid the temptation to talk about anything else. If you want to inject a few points, make sure it is still related to the main topic you are discussing.

Look for popular topics or current events

One of the best topics that you can infuse in your podcasts is current events. You can also discuss timely controversial issues, Aside from having a lot of resource for current events, you'll surely be able to generate a lot of interest. Just make sure that you present the topics in a way that will not offend your listeners.

Be sure to track your topics

Take note of the topics you have already discussed so you will avoid repetition. Write them down in a journal or calendar so you can easily keep track of the flow of your topics. Also, be on the lookout for new concepts, topics, insights, and ideas that you can get from various sources like the news or the Internet.

Your audience is your best resource

At the end of your podcast, you can try asking your audience about topics they would want to be tackled in the upcoming episodes. You can also do surveys and set up links where your audience can leave their suggestions.

Contrary to popular belief, podcasting is not that easy. It would entail a lot of hard work. Nowadays, competition is as fierce as ever and if you don't ensure your podcast stands out, you'll likely get left behind. Always be willing to give it your 100% at all times. Ensure you discuss something valuable, interesting, and timely. Also, make sure you do your research and you have all the important bases covered.

Also, it pays to remember that when it comes to podcasting, consistency is vital if you want to have a decent and loyal following. In line with this, make sure you deliver each and every time and make it a point to release episodes on time and right on schedule.

Finding the right topic to discuss can be challenging. However, you can make the process easy by finding topics you are passionate about and take it from there. More often than not, you will be able to deliver an episode your followers will surely enjoy.

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