Podcasting is an interesting medium that has become extremely popular over the years. If you are looking to jump into the podcasting bandwagon, below are some expert tips you need to keep in mind to ensure your success:
1. Start with a kickass idea
This one’s a no-brainer. People are always on the lookout for something cool. However, since there are already a lot of podcasts in existence, it might be a bit challenging at first to find your niche. Make the process easier by working around topics you are passionate about. Doing some research will also help. Keep in mind that a kickass idea is sometimes all that’s needed to jumpstart your podcasting career.
As Farnoosh Brock of the Daily Interaction Podcast puts it, always create content you would personally want to listen to.
2. Branding is key
Just like other things on the Internet, your podcast is also deemed a product. That being said, your mission is to sell that product. In line with this, ensure you have a product that is both interesting and enticing. Extend the same principles when creating a name for your channel. In addition, make sure you also take care of your podcast’s logo. Bottom line is make sure everything that’s related to your podcast is of top-notch quality.
John Lee Dumas, the founder and host of EntrepreneurOnFire, summarized it best when he said, “Launch big or go home!”
3. Organize your workflow
An organized workflow can go a long way. Treat your podcast as a project, with a definite start and end in mind. Make sure you also have a work flow check list for each episode in place–from the equipment you will need down the the topics you will discuss. When you can’t take care of everything, consider it best to to delegate some of them to experts. It will leave you time to focus on aspects you are awesome at.
Shelia Butler, host of the WebTV show Successful Women Talk believes that her systems and processes make the production of her podcast appear seamless and it has helped her stay committed and consistent when publishing episodes.
4. Hire professionals
Sometimes, DIY just won’t cut it. If you are to stand out, you need to make sure your show screams professionalism in every way. Start by hiring professional voice talents to help you with the audio materials for your show’s intro and outro.
Post production is also an integral podcasting aspect that’s best left in the able hands of experts. For any of your post production needs, get in touch with the experts at Podcast Engineers.
Michael Stelzner, the founder of Social Media Examiner and the Social Media Marketing Podcast is a huge believer in hiring the best people to help him with his shows.
5. Invest in your tech
Whoever said that podcasting is all fun and games? If you’re really committed to delivering a podcast you can be proud of, it is recommended that you give the its technical aspects the much-needed attention. Invest in quality mics, recording, and editing equipment. Look for gear that will best fit your needs and budget.
6. Make people come back
Pat Flynn from Smart Passive Income maintains it is a sound idea to drive your audience to your website or blog.
Make it easier for people to follow the links mentioned in the podcast by using short and clean urls and redirects. . This will drive more traffic to your channel. If you want to learn more, read the article on how to keep your listeners glued.
We’ve covered expert podcasting tips you can try in this article. Implement them as soon as you can so you’ll enjoy the success many podcast experts are enjoying.
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