How You Can Use Podcasts to Establish Yourself as a Thought Leader

There are many roles available for those who are looking to get into the podcast production world. Many who prefer the magic behind the scenes may look into becoming podcast editors or taking on the role of a podcast engineer. After all, not everybody wants to be at the front and center as the host.

For those who do, the job comes with both enormous responsibility and opportunity. Whereas a podcast editor may shine alone, making sure that each episode turns out as well as it could through the intricacies of podcast editing, the podcast host gives a face, a name, and a voice to the message being spread. Those who tune in will look at them as more than just the one speaking; they will see the host as a leader.

Why You Should Consider Becoming a Thought Leader

Those who get into podcasting know that they have something to contribute to the world at large. By openly sharing what you have, you reap several benefits that include: building up your credibility, building long-term relationships, and gaining competitive advantages over those who have similar knowledge to offer. In turn, these benefits can snowball into bigger, better things that go beyond just podcasting.

As a result, podcast hosts should be keen on making sure their platform is as high as possible. A well-made podcast is frequently a key component of wildly successful marketing strategies. Should you succeed in proving yourself to as a reliable expert to your brand’s growing audience, you can guarantee that its growth will not slow down any time soon. On the contrary, you’re likely to witness it expand further and further for the foreseeable future.

The Ways You Can Better Establish Your Thought Leadership

As for the specific ways to achieve thought leadership, be comforted in the knowledge that there are many moves you can make. The process itself may be time-consuming, so it’s better to start as soon as possible so that you don’t miss out on any golden opportunities. Here are some ways you can utilize the world of podcasting to establish—or even enhance—your status as a thought leader in your industry:

Pick Out a Topic That Best Showcases Your Expertise 

Naturally, you cannot lead if you do not know what you’re doing or where you’re leading anyone. Therefore, it would be best to start with what you know. Any topic would do, as long as you know it inside and out.

On that note, it is also highly recommended to stick to topics that you are passionate about. Anyone can do research and gain some knowledge of what they want to learn about, but people are more likely to listen to you if they can see how much you love what you’re talking about instead of just rattling off recently-learned facts.

Share Your Unique Personal Insights on the Topic

Knowledge is always a good thing to have, but there are times when just sharing what you know can come off as cold and clinical. People don’t want to listen to hosts who sound like emotional robots that are just parroting facts. It helps to build a connection with your audience if you also add your own spin on whatever topic you’re discussing.

Remember that they’re not just there to learn. They also want to learn about you and what you’re thinking. This is a core element of thought leadership. Anyone can regurgitate information; a true leader is someone who can discuss things with a fresh and unique perspective. This is how you start to build trust with your podcast’s audience.

Collaborate with Other Leaders and Experts

Who says it has to be lonely at the top? While it may seem counter intuitive to share the spotlight with others if you’re trying to establish yourself, the reality is that your audiences are bound to take you more seriously if they can associate you with others that they similarly regard as leaders and experts. 

This can also show that you’re humble enough to share your platform with those who may know more than you. This is not only a learning experience for the audience, but it can double as one for you, which will only improve your standing in your industry all in all. After all, a podcast is a medium meant to build and connect communities, not gatekeep them.

If this was an interesting read for you, then you may want to book a call with the peerless professionals at Podcast Engineers! Learn from their vast knowledge and expertise using your free discovery call today!