With 2025 well underway, it pays to look forward to what the rest of the year has in store. That statement rings true not just for anyone’s personal life but also for the ever-evolving world of podcasting!
It’s practically an understatement to say that trends come and go. Whether it be seasonal or a bit more long-term, trends are always interesting to observe, but it is even better to do what we can in taking advantage of them.
For those of you involved in the hectic world of podcast production, from the host to the podcast editors, podcast engineers, and everyone in between, it pays to have a clear vision of what’s to come.
The following are the expected trends to watch out for in 2025:
The Continued Rise of Video Podcasts
Podcasting isn’t just an audio platform anymore. YouTube has established itself as a premier platform for those who want to actually see the host and the guests speak while the podcast episode is being recorded.
From live shows to prerecorded ones, we can only expect to see this format continue to grow in popularity as 2025 rolls on. Before long, it won’t be just YouTube. Other social media platforms are bound to rise up as popular podcasting platforms as well.
More Business Executives-Turned-Thought Leaders
By now, the potential of podcasting to help one’s business grow should be obvious. Beyond just a marketing or promotional tool for business, podcasts have also been eyed by more and more business executives as a platform to promote themselves.
That’s not to say that business executives are going to turn away from their official duties in order to become influencers. Rather, more CEOs and other high ranking officials are expected to utilize podcasts in 2025 to expand their sphere of influence.
People in their position have tons of knowledge, wisdom, and experience to offer. So, it only makes sense that they would try to share what they have with others. In this win-win scenario, they can not only promote their businesses, but they can also help educate others.
Continuous Podcasts Over Seasonal Content
Some shows have put out content as seasonal offerings in the past. Once they’ve released their episodes, their fans are left salivating for more as a long wait begins. Now, in 2025, this is expected to become a rare thing.
More and more content creators have resorted to releasing continuous content over seasonal ones. What this means is, fans of those creators can expect more regular releases and shorter waiting breaks.
Rather than wait for months at a time, podcast listeners will only have to wait a few days—or even a week the most—before the next batch of content comes out. This is because podcasters are now more keenly aware of the appetite that their audience has. And they are more than happy to try and satisfy that appetite.
The Proliferation of Hybrid Formats
Some podcasts are educational in nature. Others are more entertainment-based. Now, more podcasts in 2025 are expected to mix things up, and it doesn’t just stop there. So far, more and more hybrid formats are popping up to the delight of fans and podcast enthusiasts everywhere.
Other podcasts, for example, may choose to release non-linear content. Then, after a time, they may release a more linear and more narrative-driven series of episodes. Mixing things up can lead to unpredictability, and in turn, that leads to greater anticipation and excitement.
Conclusion
The world of podcasting is a gem with obvious value. Those who want to get into it now need to learn what’s in store if they are going to survive and thrive. The same goes for veterans. As tempting as it may be to keep still in a world that refuses to do so, one runs the risk of being left behind if one refuses to adapt.
With the following trends expected to rise in 2025, it is now up to the podcasters to take advantage of this knowledge for their benefit and for the benefit of their listeners.
If you found this article to be an interesting and insightful read, then it may be in your best interest to book a call with the fine folks over at Podcast Engineers. Through them, you’ll be able to learn similarly awesome lessons, so get your free discovery call today and stay one step ahead of the competition!