The Benefits of of AI-Powered Analytics in Growing Your Podcast Audience

The world of podcasting remains a popular and evolving one.

More and more shows are popping up, and there’s no indication that creators are going to stop using podcasts as a platform anytime soon. Whether it’s your average, everyday folks looking to carve a piece of the action for themselves, or even well-known names trying to stay relevant, there’s no denying that the space is already crowded.

If you’re looking to dive into this world, there’s one thing you need to know from the get-go: you can’t just “wing it.” Those days are over, and your intuition as a creator won’t be enough. It is a must to supplement your intuitive decisions with data. With that said, this is where AI-powered analytics comes into play.

How Artificial Intelligence Crafts a New Path for Data-Driven Creators

By now, people need to acknowledge that AI isn’t just a buzzword. It’s not just a trend that’s bound to fizzle out. Artificial intelligence is here to stay, and the smart thing to do is embrace it so that it can help you achieve your goals. For those involved in podcast production, this can be done in a myriad of ways.

AI can help podcasters go beyond looking at traditional metrics for success. Looking at total downloads and listen counts now make up the baseline to observe. Due to their capacity to process vast amounts of data, AI can go beyond the baseline to provide deeper, more actionable insights.

Such insights can include more detailed views of who your actual demographic is. This includes the age range of your audience, their location, what their interests are, and how they are responding to key trends in real time. With data like this, let’s look into the specific strategies that AI can help you with.

The Creation of Emotionally-Resonating Episodes

The benefit to one’s content strategy is perhaps the primary one when it comes to using AI-powered analytics tools. Creators would no longer need to guess what their audience is into. Instead, they can use their gathered data to make informed decisions that lead to emotionally-resonating outcomes.

They can create episode transcripts that make use of topics and keywords that lead to higher audience engagement and retention. New trends also become easier to research, alongside any news or competitor content that can help you create more outstanding episodes. That’s not even counting the feedback analysis that you can gather from listeners in order to make informed improvements.

The Optimization of Release Schedules

Timing is everything, and that hits harder in the world of podcasting. Having the right content at the right time can draw in the right people, so having the benefit of AI-powered analytics can help creators know the best time to schedule their episodes. For example, if a podcast’s audience is primarily working folk who commute to the office, releasing episodes on weekday mornings would result in the most ROI.

In addition to that, there’s also the benefit of being able to better schedule your podcast editing efforts, and the benefit of gathering platform-specific insights. Think of being able to get data from Apple Podcasts or Spotify, which you can then use to navigate their specific algorithms to increase your discoverability.

The Best Ways to Discover and Target Audiences

Artificial intelligence isn’t just a game changer in strategizing or scheduling. If you aren’t quite sure who your audience is, or how to target them, then you won’t be able to plan accordingly anyway. Instead of having a broad overview, AI tools can help you segment your audience in no time at all.

AI can help you discover who your audience is based on behavior. This goes beyond demographics, since the behavior of listeners can tune creators into who are the most engaged and loyal. Data like this becomes invaluable for tactics like targeted advertising, or specialized content creation.

Whether you’re a podcast editor who has to deal with podcast editing on the regular, or a podcast engineer who is juggling multiple tasks to ensure a great final output, there’s no denying that extra tools can make anyone’s job easier. That’s what AI does. With AI-powered analytics, the job of making your audience grow will not only be efficient, but becomes easier to break down and manage.

Interested in more topics like this? Then give the good folks over at Podcast Engineers a holler. With their experience and insight, you’re sure to stay one step ahead of the competition! Take advantage of your free discovery call today!