How to Be Authentic to Your Market When Podcasting

How to Be Authentic to Your Market When Podcasting

Nowadays, many brands have acknowledged the strong clout and power of podcasting. In fact, several media companies, influencers, and brands have incorporated podcasting in their marketing arsenal.

For many, we are now at the golden age of podcasting. Anyone with basic equipment and an Internet access can easily give podcasting a try. Additionally, there's no shortage of tutorials on how to start your own podcast.

However, aside from the basics, there's more to podcasting than meets the eye. It might not be common knowledge but a lot of key components can help a podcast stand out and one of the most important is authenticity.

The importance of authenticity

Just like other projects you take on or ventures you get into, you need to know your WHY before jumping into podcasting head first. While it can be a profitable source of income, it's important that your podcast is anchored on something you feel so strongly about. Otherwise, you won't have the motivation to get past the initial setbacks and hurdles.

As a general rule of thumb, consider it ideal to work on something you're truly passionate about. You'd be glad to know that whether it's personal development or stamp collecting, there's always a market out there just waiting to be tapped.

Understandably, if your podcast is about something you have a strong fondness for, coming up with topics to discuss would be a breeze. Not only that, you'll also be able to clearly (and effectively) share knowledge and insight since it's something you are totally into.

Make no mistake about it, your listeners will be able to gauge if the passion is there. And unless if you put on an act that's worthy of an Oscar, they'd eventually see if you are authentic or merely faking it.

How to be authentic

As long as within reason, be raw, real, and transparent. Allow people to see through you. You don't have to be perfect. Showing people you're human and you make mistakes will make you more relatable.

Bottom line, just be your glorious and imperfect self and your audience will love you all the more for it!

Wrap Up

Over the years, the podcasting industry has become increasingly competitive. That being said, it's important to have something that will set you apart from the rest of the pack. It is reassuring to know however that authenticity can get you a step ahead of everyone else.

Given that you stay authentic, you'll always have something your audience will always appreciate. That's how you get people to listen. That's how you build loyalty. And if you have loyal listeners, you're already a step ahead of everyone else.

Has being authentic helped you in your podcasting journey? We'd love to hear about your experience!

Podcasting is authenticity

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