Is Your Podcast Website SEO Optimized?

In order to ensure success for your podcast, there are several things you require.

One, you need the right people building it up. It’s not enough to have a great podcast host, but you also need an excellent behind-the-scenes crew: podcast editors to ensure your podcast editing is nothing if not smooth; a podcast engineer to ensure maximum quality; and even a podcast producer to ensure everything happens when it needs to happen.

Beyond people, you also need to make sure that your podcast website is SEO optimized. Much has been said about search engine optimization and why your podcast can benefit greatly from it. To delve deeper into the topic, there are various reasons why you need to double-check your website and ensure it is following SEO best practices.

First, Why Podcast Websites?

Sure, you can just do what’s convenient and upload your podcast episodes to your preferred platform of choice and call it a day. Who doesn’t listen to Spotify, shop on Amazon, or consider Apple Podcasts when they’re in need of something new to listen to? However, the “build it and they will come” mindset is actually an often ill-prepared one. 

With your own podcast website, it is true that you’ll have more work on your plate. You’re doing more than just “building it” in this case; you’re doing everything in your power to make sure that your show succeeds. With a site, you can have a broad range of features that can make it, ironically, easier for you in the long-run to upload and manage your show.

Essentially, this is your own platform. This is a centralized hub where listeners of your show can have direct access to all of your content and discover more of what they love as you continuously update the site. Again, this can mean more work for you, but what’s a little extra effort compared to the greater odds of success you’ll be facing?

How Can You Ensure Your Website Is SEO Optimized?

Now, we arrive at the crux of this article: is your podcast website SEO optimized? Better yet, if it is or isn’t, how can you even tell? The good thing is, depending on what you’re doing, your site may already have search engine optimization best practices in place even if you didn’t intend on it. But the success of your show is too big a deal to leave to chance. You can ensure the SEO optimization of your website by being on the lookout for the following:

1. You Have a High-Quality Landing Page

The first page is what your listeners first see. Without it being high in quality, those that do happen to find it may just bounce if what greets them isn’t up to par with their expectations. Therefore, it is crucial that you ensure your homepage already has excellent quality. For its content, it doesn’t need a lot in order to succeed. But you do need to include high search volume and relevant keywords on it, at the very least.

2. Your Blogs, Posts, Videos, and Show Notes are All On Point

Once visitors of your site go beyond the homepage, what then? This is where the rest of your content will shine. Be sure to include high volume and relevant keywords in all of your blogs, posts, and show notes. Don’t include anything that isn’t helpful or necessary. With the way search engines operate nowadays, anything that goes beyond what’s necessary in terms of content is just fluff that can actually detract from your SEO efforts.

3. Make Sure Your Site’s Technical Aspects are Also On Point

No one wants to be on a website that lags. Slow load speeds can negatively affect your site’s rankings. The same goes for any errors on it: 404 pages, duplicate content, and even missing content that your visitors may be interested in. This not only affects user experience, but it tells search engines that your site isn’t worth much, which can only lead to a much lower ranking than what you actually deserve.

4. Run Regular Website Audits

It isn’t enough for you to just manually check your website here and there for any of the above. It pays to have tools like Semrush to run audits for your site. Tools like that can detect many things that you wouldn’t think to even look for, as well as do more sophisticated things like analyze the competition. They may not come cheap, but the output is well worth the price you’ll have to pay.

If this was an informative read for you, then you’d be wise to book a call with the good folks at Podcast Engineers! With their advice, you can take in more information and stay ahead of your competitors! Don’t hesitate to get your free discovery call today!